Reverse Ziggurat Model Of Content Making in 2020
Content is the key to success in any business not today but always. If you are into business or planning to start a business of any type, you have to aware of the fact that Content is the king. Business needs attention, without content no attention can be created. It is true for any personal brand, influencers, or any business that exists today.
- Most of the digital marketers give you online classes on
- How to fill your content with keywords?
- How to become an affiliate marketer?
- How to make money online?
- How to start a digital agency?
- How to run Facebook ads?
But, only few are talking about art of making content. Content generation is not as easy as we think of. It is a gradual process where at the initial level when you start, you do not find direction as internet is like a ocean. But with time you make your path if you are consitent, and have patience to survive the storm.
Now, the task is how to make content 24*7 without any break, and less effort. I have found this keyword on internet long time back. I started working around this keyword i.e. Reverse Ziggurat Model
Basically Ziggurat is a form of structure used for people as a ladder to heaven in the past. When we Reverse it, There will be one tip and unlimited staircases leading to top.
How this model worked for me as a digital marketer? Being in business, I am suppose to have good content making skills. But my strategy is to work on one piece of content and cut it into pieces by using various technical platforms, and spread it on various channels. This system is working for me very well, that’s why this will work for everyone else too.
I divide content into three different types for various systems that are accepting content in three different forms, where we can publish our content in 2020. In other words I will say we can consume three type of content that is
- Written Content
- Audio Content
- Video Content
These three contents are interlinked, and beauty about these three type of content is one type cannot harm other. Means, If you write an article first, record an podcast of it, then make a video of the same. No company can issue copyright on your content.
In the same way, Make Video Content first, export it’s audio content to make a podcast around this, and finally write it down to publish on your websites. You have to just work for one piece of content and the other three types of content are automatically generated out of this one piece of content.
How Reverse Ziggurat Model is being implemented here?
Top of the Ziggurat is our written content that is our first floor. Then make two more content in the form of audio as well as a video that will act as the second floor. Then cut these three type of content into small pieces and distribute to your other social media such as Instagram, Twitter, Snapchat, WhatsApp status, tik tok, or forum accounts. This acts as your third floor of content. Then again get feedback from your customers in the form of comments or Direct Messages. Now time to publish it with what they about your content. This will act as your fourth floor of Content Making. And the list goes on.
Top Platforms where you can share you big chunk as well as small pieces of content
- Your Own Website
- Instagram – Immediate response by using right hashtags
- Podcast (Any ABC company)