Most of us want to know how to Start a Podcast, the benefits of podcasts. The Benefits Of Running A Podcast Are Tremendous, To Make Your Business Successful Podcasts Do A Good Job, Thus one needs to start a podcast. Let’s Discuss Tips To Start a podcast, benefits of the podcast, and Tips Grow Your First Podcast.
Starting a Podcast is a big headache for some people. But nobody you know has ever became successful, famous, or better without doing hard work. We all have insecurities within us. Thers is no one on this earth who had accidently created success for himself. So it is a journey my friends. Every single content making platform looks difficult at the beginning, but with time when you start making that content on daily, or on weekly basis becomes really interesting, and you will enjoy the process to make that thing happen actually.
Podcast is great platform to spread a word about your product. Your niche could be of any type, podcast is always a win-win situation. Some people are so contious about their voice, or speaking patterns that they can not utter a word in front of the real audience. Such people may have a lot of potential, but because of their contiousness they never start any audio, video content.
My greatest advice for everyone if, If you want to get complete success in business, then my dear friend you need to take charge of your business. Start audio content right now because most of the people are searching for what podcast to listen to as per their niche.
We are living in the alexa era, means in future alexa or any other sound system is going to decide our future. If you are missing any of the systems that is audio, video, or written, You are fired. Market does not care about emotions. There is no emotion in the market. What it cares about is hardwork.
Lets talk about benefits, why we should start a podcast
- Trust Factor
Do you know why we rely on certain abg brand? We keep on buying things for decades of some particular brand. This is called the trust factor. We have automatic ,machines, bots to answer to our customers, but did you ever beleive on these answer machines? Will you buy from a company having bot machines not a person? Similar, is the case with your audience as well. You have to win the trust from your prospects, and Podcast is the best way to reach out to new audience. Podcast will help you to make a loyal audience.
- Different Learning Styles
Podcast is an excellent way to reach out to new audience where you can guide them in new style. Everyone is aware of Youtube but winners use podcast as well. Here, You can always release this content on other medium too such as through blog post, social media posts, or through youtube videos. It is a win-win situation because you are providing content in three different ways. There will not be copyright issue, even if you are using same content on different platforms.
Podcast is far way more flexible than other content platforms. Your users will get more flexibility in case of podcast. Sometimes end consumers do not have time to watch Youtube videos, or read your blog posts. There is some percentage of people who would enjoy listening while driving, or doing walk.
Our main motive is that listeners should consume your content on the go. So podcast is always an addon.
Brand is just because of attention. If you cannot create attention, you cannot win. Most of the end consumers like to skim the written content, If I talk about me, I will read headinds not the whole passage or page. I am in the habit of skimming. Your Brand needs to get their attention so Podcast is the best way to create awareness, and attention.
While you have decided to make podcast for your brand, now the most important step in growth of your podcast is to give your audience a specific reason to listen by giving them some value which other podcast are not able to give till now. No doubt promotion, marketing, outreach will also be responsible for the success of your podcast. Your approach, personality, topic, uniqueness in your area will also help you to grow your audience. Make sure you give them content that is worth to listen.
Last but not the least, you need to define first what you want to achieve from the podcast. No doubt with the time you may start getting promotional projects as well. But it entirely depends on you on what side you want to go.
As I did some case studies and I found that in some niches the same as ours that is digital marketing if you have an audience up to 1000 listeners is a great thing. With this one can earn a decent living. In some niche, most of the podcasts do not host shoes to earn a living but to create awareness.
When you decide, do your aims are simply to cover the cost of your hobby. But yet more podcasters want to go full-time and create a large business around their show.
Recently I have started my own raw uncut podcast series for all the aspiring digital marketers. Listen to my own podcast series.
Once you have decided to start a podcast, you have to select one host where you can directly record your podcast and upload it. I am using Anchor, which is quite amazing. I just have to upload my podcast and rest they distribute to other channels. Podcast hosting is maintained by anchor only. The most important thing is it is completely free. I am using their space for hosting my show, and podcast companies are not charging anything from me. My podcast episodes are available online immediately. People of every age group love to listen to podcast stories. Create amazing content that people become a podcast addict.